March 31st 2025
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Dr. Will Cole
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In this episode of The Art of Being Well, I am joined by Helen Christoni of AquaTru and Ideal Living to uncover the real truth about what’s coming out of your tap. We dive into the shocking presence of microplastics, forever chemicals, and fluoride in the U.S. water supply, why boiling doesn’t make water safer, and how water may be contributing to rising rates of fertility issues, bone disease, and cognitive decline. Helen walks us through the best water filtration options, how to check your own zip code’s contamination levels, and why purified water is one of the most overlooked keys to health and detox. If you’ve never questioned what’s really in your water, this episode may change the way you hydrate and protect your health!
Helen Christoni is a passionate Health & Wellness executive with over 20 years of experience across a wide range of businesses in this category. Helen thrives on connecting people with great products through meaningful partnerships. With her uniquely diverse background and dedication to healthy living, Helen has an integral role as Senior Vice President of Business Development & Partnerships at Ideal Living, the makers of AquaTru, AirDoctor and AromaTru. At Ideal Living, we believe in Wellness Tech with a mission and that everyone has the right to pure air and clean water. Helen oversees both education and partnerships at Ideal Living and strives to help people around the world learn about the importance of having purified water in their homes.
A few of my favorite things we cover in this episode:
- Helen’s personal health journey and how it led her to the world of clean water advocacy.
- Why “clean water” doesn’t always mean healthy or contaminant-free.
- The invisible journey water takes – from treatment plants to your tap – and how that introduces toxins.
- Why the EWG Tap Water Database is a powerful tool to uncover what’s really in your water.
- The dangers of forever chemicals, fluoride, microplastics, and pharmaceutical residues in U.S. tap water.
- Why boiling water doesn’t remove contaminants, and may even concentrate them.
- How common filtration systems differ: from pitcher filters to reverse osmosis systems.
- The importance of NSF-certified filters and what to look for when shopping for a purifier.
- Why shower and bath water also matter – your skin absorbs more than you think.
- Small, simple swaps to reduce everyday exposure to toxins in the home.
Links to things we talked about in this episode:
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- Go to qualialife.com/WILL for up to $100 OFF Qualia Mind, and as a listener of The Art of Being Well use code WILL at checkout for an additional 15% off any purchase. For your convenience Qualia Mind is also available at select GNC locations near you.
Happy listening and we hope you learned a little bit more on the art of being well!
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In Health,
Dr. Will Cole
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