April 8th 2026

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noom x greatist

The gist of it

  • Zero guilt, zero diet: No foods are off-limits
  • Learn and unlearn: swap out old habits with new, sustainable ones
  • Quiztastic: Take a quiz, get a custom path to meet your goals
  • The data: Folks lose twice as much weight with Noom than on their own1

If you’ve tried every app and trend to lose weight and nothing’s stuck, listen up. This app isn’t about food restriction; it’s about checking under the hood (your brain) to see how things function and what makes it tick.

Noom Weight is more than your average weight loss app. It’s giving ‘therapist, coach, dietitian,’ but also ‘bestie who’s been through this before, and wants to follow you on your journey’.

It’s a mix of psychology, coaching, flexible food tracking, and a community of folks who have been where you are (yup, even there).

The “Why” Factor

Noom’s goal isn’t to fix you. It wants to be the guardrails in the noisy world of wellness, helping you figure out what your body actually needs to live its best life.

The magic touch is its psychology-based approach. It’s less about what you’re eating and more about the why.

A gut check, essentially (pun-intended), to help you understand your habits. All without the side of guilt.

Here’s what Noom Weight offers:

The Color System

There are no ‘forbidden’ foods here. Noom uses a color-coded system to help you understand which foods offer the most nutrients without the side of guilt.

The psychology-based program helps you understand and unlearn your old habits and helps you build new ones that can last longer than before.

Flexibility

Your plans, your lessons, your logs, your pace. It changes when your life changes. No added pressure.

At a minimum, you can spend as little as a minute on the app. Yup, just a minute. Bite-size lessons that can stay in your brain like a sticky note until you’re ready for more.

Forums and community

You can share, vent, or lurk with others in the same boat as you.

Not only that, but you have access to coaches, SOS plans, custom meal plans or workouts, and more tools and experiences than you can guess, maybe.

All of them are designed to give you the push you need or a gentle hand to guide you if you hit a dead end.

Keep in mind that some of these features, like the custom meal plans or workouts, can cost extra.

What it feels like

So, you want to take a chance on Noom Weight. Here’s what to expect, from time commitments to tools offered.

  • Lessons learned: Every day, Noom will share articles, tidbits, and lessons that help build on setting those new habits we talked about.
  • Minutes of your day: Feel good one day, but not as much the next? You can be on Noom for as little as 1 minute per day to up to 12 minutes. And if you’re looking for more, say hello to bonus lessons.
  • So many options: We’re not kidding when we say Noom is full of resources. It has habit tracking, mood tracking, an AI tool that helps with food logging, 360 Body Scans, and so. much. more.

The stats to back results

  • 95% of customers say Noom is a good long-term solution2
  • After completing a 6 month program, Noom users may continue weight loss for 2 years3
  • Some users lose about 15 lbs in 15 weeks1

A 12-month epilogue from Kimberly Currin

If you’re looking for real-life experience with Noom Weight, have we got one for you.

Kimberly Currin, Kim, tested Noom for over a year. Month after month, she checked in with us and shared her candid, vulnerable experiences so we could understand how she handled the process.

The time came with struggles and roller coasters, but with the additional resources Noom provided, Kim was able to get to the place she is now. At month 11, she celebrated 20 pounds of weight loss with Noom.

Going forward, she’s excited to have the knowledge that she is capable of managing her relationship with food.

“I feel like it’s no longer controlling me; I’m managing it,” Kim said. “I know my body, I know my cycle, I know my hormones, I know my brain. So, the journey continues.”

two screenshots. left screenshot shows Noom tester Kim's health report. Right screenshot shows her weight progress fluctuations.
Photos courtesy of Kimberly Currin | Month 7 Progress

FAQs about Noom

What happens if I have a week where I don’t meet my goals?

If you don’t meet your goal, don’t stress. Noom offers support and adjustments to help you get back on track.

For example, if you aren’t able to meet your step goal, your goal will go down the next day until you feel capable of hitting your original goal again.

You can also ask your coach for tips to get back on track, or restart your course if you feel like you need it.

Is Noom sustainable?

Noom’s focus on making small, realistic lifestyle changes makes it easier to stick with than more restrictive diet programs. The biggest downside for long-term adherence is the subscription cost, which may become too expensive over time.

Are there any additional benefits or services included, like fitness programs or mental health support?

In addition to daily lessons and progress tracking, a Noom subscription includes recipes, weekly meal plans, timed affirmations, and interactive challenges.

For an additional fee, Noom offers several add-ons, including customized meal and workout plans, a metabolism test kit, a mental health coach, and prescription weight loss medications.

What differentiates Noom from other weight loss programs on the market?

Noom stands out from many other weight loss programs for its psychology-based curriculum that encourages lasting behavior change. It also uses a simple color-coded system to make tracking calories and following a balanced diet more sustainable.

Read the full article here:
https://greatist.com/health/noom