March 13th 2025
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Dr. Will Cole
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In this episode of The Art of Being Well, I sit down with Calley Means – health activist, co-founder of TrueMed, and co-author of Good Energy – to expose how big food, pharma, and the medical system profit off chronic disease. We discuss the rigged incentives behind healthcare, how junk food companies manipulate policy, and why regulatory agencies protect industry profits over public health. Calley also shares how the Maha movement is driving change and what we can do to take back control of our health. If you’re ready to see the truth behind the system, this episode is a must-listen!
Informal advisor to RFK and Trump campaign, co-author or Good Energy, and Co-Founder of Truemed (enables HSA spending on food and exercise). Calley is the co-author with his sister, Dr. Casey Means, of Good Energy: The Surprising Connection Between Metabolism and Limitless Health, which has spent 33 weeks on the NYTimes list and is the best-selling non-fiction book since its release in 2024. He is the founder of TrueMed, a company that enables tax-free spending on food and exercise. He recently started an advocacy coalition with leading health and wellness companies called End Chronic Disease to lobby for change. Calley is an informal advisor to Robert Kennedy and the Trump administration on health policy, and helped the endorsement between the two men. He is a graduate of Stanford and Harvard Business School.
A few of my favorite things we cover in this episode:
- How the medical system profits from managing, not preventing, chronic disease.
- The Flexner Report and how it shaped modern medicine to prioritize drugs over prevention.
- Calley’s experience as a food and pharma lobbyist – how big food manipulates health policy.
- The SNAP to Medicaid pipeline and how it fuels chronic disease in low-income communities.
- Corporate capture of the FDA, NIH, and AMA – why regulatory agencies serve industry profits.
- How big food weaponizes social justice rhetoric to defend ultra-processed foods.
- Why health is political and gaining bipartisan momentum for real change.
- The Maha movement – fixing science, removing corruption, and prioritizing prevention.
- How independent voices like Bobby Kennedy are exposing the truth about food and medicine.
- Why this is a turning point – Americans are waking up, and the system is being forced to change.
Links to things we talked about in this episode:
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- Listeners of The Art of Being Well can claim an exclusive three-month free trial, with no credit card required at www.YNAB.com/willcole.
- Take proactive care of your health and head to OPositiv.com/WILLCOLE or enter WILLCOLE at checkout for 25% off your first purchase.
Happy listening and we hope you learned a little bit more on the art of being well!
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In Health,
Dr. Will Cole
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